Quick Highlights
- Accreditation: AICTE Approved, Autonomous Institute
- Ranked #35 in NIRF (2025) Management Category
- India's premier institute for Strategic Marketing and Communication
- Top recruiters include Google, Procter & Gamble, L'Oréal, and Publicis Groupe
- Highest Domestic Package: ₹38 LPA | Average Package: ₹20.50 LPA
About MICA
Founded in 1991, MICA is a premier autonomous institution in India, dedicated to creating leadership in Strategic Marketing and Communication. Renowned as “The School of Ideas,” MICA stands apart by developing professionals who are a unique blend of analytical business acumen and creative expression.
MICA offers a specialized portfolio of programs, including its flagship two-year Post Graduate Diploma in Management-Communications (PGDM-C) and the one-year Post Graduate Certificate in Crafting Creative Communication (CCC). The curriculum is uniquely designed to be industry-relevant, academically rigorous, and creatively stimulating.
Admission to MICA is highly coveted and follows a unique three-step process. Along with scores from national exams like CAT, XAT, or GMAT, all applicants must take MICA’s proprietary aptitude test, MICAT. This test assesses analytical skills, verbal ability, divergent thinking, and creative aptitude. Shortlisted candidates are then invited for a Group Exercise (GE) and a Personal Interview (PI).
MICA boasts an outstanding 100% placement record, thanks to its deep-rooted connections with leading companies in the FMCG, Advertising, Media, and Technology sectors. Graduates from MICA are highly sought-after for leadership roles in Brand Management, Digital Marketing, Advertising, Media Management, and Market Research.
Programs
MICA offers a niche set of programs for creating leaders in the creative and business world:
PGDM-C (Post Graduate Diploma in Management – Communications): A flagship two-year, full-time residential program that integrates management education with strategic marketing and communication.
PGDM (Post Graduate Diploma in Management): A two-year, full-time residential program providing a strong foundation in management with MICA’s unique creative and analytical perspective.
CCC (Post Graduate Certificate in Crafting Creative Communication): An intensive one-year residential program for aspiring professionals in creative fields like copywriting and art direction.
FPM-C (Fellow Programme in Management – Communications): A doctoral program for aspiring academics and researchers in the field of management and communication.
Placements & Industry Connections
MICA has an exceptional and consistent placement record, facilitated by its dedicated Career Services team and strong industry partnerships. In 2025, MICA achieved 100% placements for its students. The highest domestic package offered was ₹38 LPA, with the average package standing at ₹20.50 LPA. Leading firms across all major industries, particularly FMCG, Advertising, IT/E-commerce, and Media & Entertainment, were prominent recruiters on campus
Campus Life
Campus life at MICA is a vibrant, immersive, and transformative experience. The “MICA Culture” is famously non-hierarchical, collaborative, and fosters unbridled creativity. The red-bricked campus, complete with its open-air amphitheater and the iconic “Chhota” canteen, is a hub of constant activity. Student life is driven by a plethora of committees that manage everything from corporate events to cultural and sporting activities. Events like the annual marketing fest ‘MICANVAS’ and the student-run TEDxMICA provide invaluable hands-on learning and leadership opportunities for “MICAns.”
FAQ's
Q: Is MICA a private institute?
Yes, MICA is an autonomous, private institution.
Q: Where is MICA located?
MICA is located in Shela, Ahmedabad, Gujarat.
Q: What is the highest package at MICA?
The highest domestic package for the 2025 batch was ₹38 LPA.
Q: What is the average package at MICA?
The average package for the 2025 batch was ₹20.50 LPA.
Q: Are the flagship PGDM-C programs at MICA residential?
Yes, the PGDM-C and PGDM programs are fully residential, which is integral to the MICA experience.
Q: What is MICA's NIRF ranking?
As of 2025, MICA was ranked #35 in the NIRF Management category.
Contact Us
| Contact Type | Details |
|---|---|
|
Website |
mica.ac.in |
|
Address |
Shela, Ahmedabad – 380058, Gujarat, India |
|
Phone |
+91 2717 688198 |
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About MICA
MICA (Mudra Institute of Communications), Ahmedabad, established in 1991, is a leading autonomous private institute located in Shela, Ahmedabad, Gujarat. Renowned for its specialization in strategic marketing, communication, and media management, MICA is AICTE-approved and a member of the Association of Indian Universities (AIU). The institute is recognized for its innovative pedagogy, industry-oriented curriculum, and strong focus on creative and digital communications, preparing students for leadership roles in marketing, advertising, and related sectors.
| Detail | Information |
|---|---|
|
College Name |
MICA (Mudra Institute of Communications), Ahmedabad |
|
Location |
Shela, Ahmedabad, Gujarat |
|
Type |
Autonomous, Private |
|
Year of Establishment |
1991 |
|
Accreditation & Affiliation |
AICTE-approved, Member of Association of Indian Universities (AIU) |
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Rankings
MICA (Mudra Institute of Communications), Ahmedabad has established a strong presence among India’s top management institutes. In the NIRF Management Rankings 2025, it secured the #35 position, reflecting its academic quality and industry relevance. Business Today 2025 ranked MICA #12 overall for MBA programs, while Outlook-ICARE 2025 recognized it as the #6 Top Private MBA institute in India. Additionally, Fortune India 2025 placed MICA at #9 among India’s Best B-Schools, highlighting its consistent performance, innovative curriculum, and reputation in the fields of marketing, communications, and media management.
| Ranking Body | Category | Year | Rank |
|---|---|---|---|
|
NIRF |
Management |
2025 |
#35 |
|
Business Today |
Overall MBA |
2025 |
#12 |
|
Outlook-ICARE |
Top Private MBA |
2025 |
#6 |
|
Fortune India |
India’s Best B-Schools |
2025 |
#9 |
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Courses Overview
The institute offers the following programs in management and communications:
PGDM-C (Post Graduate Diploma in Management – Communications): A two-year full-time residential program grooming leaders in Strategic Marketing & Communication with specializations in Brand Management, Digital Communication, Advertising, and Media Management.
PGDM (Post Graduate Diploma in Management): A two-year full-time residential program developing business leaders with strong general management skills, enriched by creative and analytical thinking.
CCC (Post Graduate Certificate in Crafting Creative Communication): A one-year residential program focused on creative careers like Copywriting, Art Direction, and Strategic Brand Planning.
FPM-C (Fellow Programme in Management – Communications): A 3–4 year doctoral program aimed at producing researchers and academicians in marketing and communication, offering stipends and financial support.
A. PGDM-C (Post Graduate Diploma in Management - Communications)
| Detail | Information |
|---|---|
|
Duration |
2 years, full-time residential |
|
Program Focus |
An AICTE-approved program equivalent to an MBA, it grooms leaders in Strategic Marketing & Communication. Specializations include Brand Management, Digital Communication, Advertising, and Media Management. |
|
Admission |
Requires a valid CAT/XAT/GMAT score. All applicants must appear for the MICA Admission Test (MICAT), followed by a Group Exercise (GE) and Personal Interview (PI) for shortlisted candidates. |
|
Fees |
~₹24,00,000 (Total two-year cost including academic, hostel, and other fees) |
B. PGDM (Post Graduate Diploma in Management)
| Detail | Information |
|---|---|
|
Duration |
2 years, full-time residential |
|
Objective |
To develop business leaders with a strong grounding in general management principles, enriched by MICA’s expertise in creative and analytical thinking. |
|
Admission |
Follows the same process as PGDM-C: CAT/XAT/GMAT score, followed by MICAT, GE, and PI. |
|
Fees |
~₹24,00,000 (Total two-year cost including academic, hostel, and other fees)
|
C. CCC (Post Graduate Certificate in Crafting Creative Communication)
| Detail | Information |
|---|---|
|
Duration |
1 year, residential |
|
Specialization |
An intensive program designed to hone skills for careers in creative domains like Copywriting, Art Direction, and Strategic Brand Planning. |
|
Admission |
Based on a comprehensive evaluation of the application, portfolio of creative work, and a personal interview. |
|
Fees |
~₹12,00,000 (Total) |
D. FPM-C (Fellow Programme in Management - Communications)
| Detail | Information |
|---|---|
|
Duration |
3-4 years
|
|
Programs Offered |
A doctoral program to cultivate high-quality researchers and academicians in the niche areas of marketing and communication.
|
|
Admission |
Requires a Master’s degree or equivalent, and a valid score in CAT/XAT/GMAT/GRE or a similar test, followed by an interview.
|
|
Financials |
The program offers a generous monthly stipend and other financial support to scholars. |
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Placement Overview
The placement statistics for MICA (Mudra Institute of Communications), Ahmedabad (2025) demonstrate strong industry engagement and competitive outcomes for its graduates. The highest domestic package reached ₹38 LPA, with an average package of ₹20.50 LPA and a median package of ₹20.00 LPA. Comparatively, in 2024, the highest package was ₹36 LPA, the average ₹20.09 LPA, and the median ₹19.00 LPA, showing steady growth. The institute attracted top recruiters from FMCG, IT, consulting, and media sectors, including Procter & Gamble, Unilever, L’Oréal, Google, Amazon, Microsoft, The Coca-Cola Company, Publicis Groupe, WPP, Disney Star, Sony Pictures, ITC, Nestlé, and Accenture Strategy, reflecting MICA’s strong reputation and the high employability of its students in marketing, communications, and related fields.
Placement Statistics (2025)
| Detail | Information |
|---|---|
|
Highest International Package |
₹38 LPA |
|
Average Package |
₹20.50 LPA |
|
Median Package |
₹20.00 LPA |
Placement Statistics (2024)
| Detail | Information |
|---|---|
|
Highest International Package |
₹36 LPA |
|
Average Package |
₹20.09 LPA |
|
Median Package |
₹19.00 LPA |
Top Recruiters: Procter & Gamble, Unilever, L’Oréal, Google, Amazon, Microsoft, The Coca-Cola Company, Publicis Groupe, WPP, Disney Star, Sony Pictures, ITC, Nestlé, Accenture Strategy.
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Campus Facilities
MICA (Mudra Institute of Communications), Ahmedabad, offers a fully residential campus with well-equipped hostels for all students, fostering a strong sense of community and collaborative learning. Its KEIC (Knowledge Exchange and Information Centre) serves as a specialized library with a rich collection of resources focused on advertising, media, and marketing. The campus provides sports facilities including a gymnasium, basketball and volleyball courts, and grounds for football and cricket to support physical fitness and recreation. Technologically, MICA is a fully Wi-Fi-enabled campus featuring state-of-the-art computer labs, a specialized communication lab, and smart classrooms for interactive learning. Additional amenities include an auditorium, an iconic open-air amphitheatre, cafeteria, the popular ‘Chhota’ canteen, medical centre, and convenience stores, ensuring a holistic and vibrant campus environment.
| Facility | Details |
|---|---|
|
Hostel |
A fully residential campus with well-equipped hostels for all students, fostering a strong sense of community and collaborative learning.
|
|
Library |
The KEIC (Knowledge Exchange and Information Centre) is a specialized library with a rich collection of resources on advertising, media, and marketing. |
|
Sports |
On-campus facilities for various sports including a gymnasium, basketball court, volleyball court, and grounds for football and cricket.
|
|
Technology |
Fully Wi-Fi-enabled campus, state-of-the-art computer labs, a specialized communication lab, and smart classrooms.b
|
|
Others |
Auditorium, an iconic open-air Amphitheatre, Cafeteria, the famous ‘Chhota’ canteen, Medical Centre, and convenience stores.
|
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Student Life At MICA
MICA offers one of the most unique and enriching campus life experiences in India. The “MICA Culture” is celebrated for its emphasis on creativity, collaboration, individuality, and mutual respect. The student body, known as “MICAns,” is a diverse mix of talent from across the country. Learning is a 24×7 process that extends beyond the classroom into late-night project discussions at the Chhota canteen and collaborative work in the KEIC. The entire student experience, from flagship events to daily operations, is managed by various student committees, fostering immense leadership and organizational skills.
Flagship Events
| Event | Description |
|---|---|
|
MICANVAS |
The flagship annual marketing festival of MICA, featuring competitions and speaker sessions with industry stalwarts. |
|
TEDxMICA |
An independently organized TED event that brings together thinkers and innovators for inspiring talks.
|
|
MICA Premier League (MPL) |
An annual intra-college sports league for cricket, football, and basketball that fosters intense team spirit.
|
|
MICA Lecture Series (MLS) |
Regular talks and workshops by CEOs, Chief Marketing Officers, and Creative Directors from leading global companies.
|
Student Councils & Committees
- Student Council (Apex body)
- Placement Committee
- MICA Alumni Association (MICAALUM)
- Team Interface (Corporate & PR Committee)
- Sankalp (Social Responsibility Committee)
Clubs & Societies
| Club | Focus Areas |
|---|---|
|
MICAMinds |
Consulting and Case Competitions |
|
The Advertising Club (Ad-Clubs) |
Advertising and Brand Communication |
|
LitComm |
Literary and Debating Activities
|
|
Studio 7 |
Film Making and Media Production
|
|
E-Cell (Entrepreneurship Cell) |
Entrepreneurship and Startups |
|
MICAMera |
Photography and Visual Arts
|
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Frequently Asked Questions
Q: Is MICA a private institute?
Yes, MICA is an autonomous, private institution.
Q: Where is MICA located?
MICA is located in Shela, Ahmedabad, Gujarat.
Q: What is the highest package at MICA?
The highest domestic package for the 2025 batch was ₹38 LPA.
Q: What is the average package at MICA?
The average package for the 2025 batch was ₹20.50 LPA.
Q: Are the flagship PGDM-C programs at MICA residential?
Yes, the PGDM-C and PGDM programs are fully residential, which is integral to the MICA experience.
Q: What is MICA's NIRF ranking?
As of 2025, MICA was ranked #35 in the NIRF Management category.
What are the primary entrance exams for MICA?
MICA has a unique selection process. While a CAT/XAT/GMAT score is required, the primary exam is MICA’s own aptitude test, MICAT, which is mandatory for all applicants.
Q: Is MICA an accredited institution?
Yes, MICA’s programs are approved by the All India Council for Technical Education (AICTE).
Q: When was MICA established?
MICA was established in 1991.
Q: How strong is the MICA alumni network?
MICA has a very strong, close-knit, and influential alumni network (MICAALUM), with graduates holding top leadership positions in marketing, advertising, and media globally.
Q: What makes the "MICA Culture" unique?
The MICA Culture is its biggest differentiator. It fosters a non-competitive, collaborative environment that champions creative thinking, strategic analysis, and individual expression, preparing “whole-brained” leaders
Q: How is the faculty at MICA?
Yes, MICA has collaborations with several leading international universities for student exchange programs, providing significant global exposure in the fields of communication and marketing.
Q: Are there opportunities for global exposure?
Yes, MICA has collaborations with several leading international universities for student exchange programs, providing significant global exposure in the fields of communication and marketing.
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